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Targeting Your Ideal Customer

Sam Walton, found of Walmart, said, “Exceed your customer’s expectations. If you do, they’ll come back over and over. Give them what they want – and a little more.”
When I meet with a business owner, I often ask them who their ideal client is. Are they male or female? Over 21? Where do they live? Is your product or service a necessity, or does your ideal customer need to have expendable income to afford it? Is there any commonality you’ve found in your customer base?

If you’re shooting an arrow at a bale of hay, it sure helps to have a target to center on. It’s the same with marketing. And Facebook is a huge help to the business owner.

How? Let’s say you have a brewery and you want to attract men between the age of 21 (duh) and 70 who live within a vicinity of five miles. It’s a sports bar. We would create an ad to bring new people to your page and we would put in these specific demographics. I’m looking for males over 21 but under 70 within five miles of my bar who like the Broncos, Rockies, and Avalanche. You tell Facebook that you’re willing to spend $10 a day for five days. With a budget of $50, you’re likely to attract more than 50 new Likes for your page!

Let’s use another example. You have a food truck. Your ideal customer is male or female (over 16 so they can drive) who loves outdoor concerts and activities. Proximity doesn’t matter as much because your food truck is going to be coming to them. But if you have three top locations you go to, plug in those cities. Tell Facebook you’re willing to spend $5 a day for ten days. That $50 will bring you at least 50 new Likes.

Need help with your Facebook marketing? Call me to schedule a one-hour consultation. I also offer professional management of your page so you can focus on the main thing. 303.518.0089 | www.JenniePoppenger.com